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People often wonder why companies send celebrities products when they clearly make enough money to purchase it themselves. When it comes to celebrities, one thing is for certain; they draw media attention. When companies send products to celebrities they aren’t thinking about how much the product costs and whether or not they can afford to by it, they are thinking about the results that the media attention will bring to their company when the celebrity is seen, either on video or in a photograph with or wearing their product.
With each celebrity gifting option, there are different types, styles and costs to be involved, along with different results you can expect. It is best to do your homework and be sure you are comfortable with the company you are working with, this type of marketing campaign, and results you can expect before you even put your foot in the door.
Swag Bags: Swag Bags can generally be the least costly way to send celebrities your product, ranging anywhere from $50 to $800 for each gift bag promotion. A swag bag will typically consist of merchandise that is distributed to celebrities, musicians, media, or other high profile members of society and corporate America. You may be familiar with the Swag Bags given to celebrities for the Oscars, The Emmys, ESPY awards and many other celebrity awards ceremonies. Swag bags can be sent to one celebrity or a group of celebrities for many different occasions, so it is best to know the theme and the quantity of products needed before you agree to any gift bag promotion.
Gift Suites or Lounges: Usually with this option, the cost to be involved is in the thousands and numbers of products requested are in the hundreds. However, gift suites give you direct access to the invited celebrities, agents, stylists and media. Most are set up like trade shows. You will receive your table and draping, chairs, and will be allowed to have two representatives at your booth. You design your gift suite spot as you would your trade show booth with attractive displays, catchy signage and a charming personality behind the table. Be prepared to take your own pictures so don’t forget your camera!
Results: Swag Bags and Gift Suites are to be used as a form of marketing and advertising. People should not go into participating in luxury lounges or donating products to gift bags and expect many immediate returns. You should consider it to be part of you’re advertising campaign. Just like any other form of advertising, it takes time, patience, quality products or services, persistence and determination to promote your business. Some times advertising campaigns are an over night success, others take more time; some unfortunately don’t work at all. You need to find what works best for you and your company. While not all celebrities respond to gifts received, others will provide you with a quote, thank you note, or other communication that provides you with another way to gain coverage and credibility for your product or service.
Copyright © Phyllis Pometta: Phyllis Pometta is the founder and President of Baby Swags and Unforgettable PR. Baby Swags specializes in marketing and promoting juvenile related products to celebrity moms and their babies. Baby Swags parent company, Unforgettable PR offers gifting services for business carrying products for tween/teens and adults. Previous gifting events resulted in the gifted products being seen on A-List celebrity babies, features in national celebrity and business publications, and media interviews. There are many options to celebrity gifting and as a company that provides this service to its clients, we can see the value and credibility it places on our clients businesses and their products. For additional information visit www.babyswags.com or www.unforgettablepr.com
FOR IMMEDIATE RELEASE
Baby Swags Announces its Third Annual Holiday Celebrity Gifting Event with Product Search
Select Celebrity families receive an exclusive Holiday Gift Bag for the 2009 Holiday Season that aims to bring awareness to many entrepreneurial products to be used by the entire family.
PRLog (Press Release) – Oct 08, 2009 – Plainfield, IL — Baby Swags is a Plainfield, Illinois based entertainment marketing company that fully supports woman entrepreneurs and their products. Since it’s 2006 launch date, Baby Swags has continuously gained recognition in the celebrity and mom-entrepreneur communities as the leading celebrity gifting company with it’s top-notch customer service in the forefront of it’s success. Such recognition provided Baby Swags and it’s clients to have products appear on A-List Celebrity children, appear in national publications, as well as participate in and produce their own celebrity gift suite.
“All the products we include in our Celebrity VIP Giftings are mom-invented, mom-inspired, or mom-made”, Says Pometta. “As an Entrepreneurial woman myself, I understand the amount of time, energy and passion that has been put into each product.” Pometta continues to add, “We are constantly looking for and reaching out to new emerging mom-based companies with a product that will shine with the stars.”
With the companies announcement of their third annual VIP Celebrity holiday gifting, they are also searching for the newest mom-made, mom-inspired, or mom-invented products for the 2009 holiday gift giving season. The product search contest will allow one grand-prize winner to have their products placed in the 2009 Holiday Gifting without the added cost of the company’s standard service-inclusion fee. The grand-prize winner will be required to submit their product at their (the winner’s) expense, which includes 20 products plus the cost to ship to Baby Swags. For more details and contest rules visit www.BabySwags.com
The celebrity families that are sent gifts can keep their gifts, give them away or send them back. In the event that they are sent back, Baby Swags will auction off their gift bags and submit all proceeds to the charity of their choice. Products for this one-of-a-kind, 2009 “exclusive” Baby Swags Holiday Gift Bag will also be used as a Giveaway item for the popular new and expecting mom website, TheBump.com. More details regarding the giveaway will be shared at a later date.
Pometta states, “It takes a strong woman to build up their business while maintaining their role as mom, wife, and friend. It is for these strong women that many of our products exist today.” Phyllis adds, “Being able to assist our clients in promoting their products by providing them affordable choices is one of the great services that Baby Swags can provide.”
Baby Swags provides celebrity new moms and their babies with products created by entrepreneurial women. They are quickly becoming the ‘must have’ baby gift basket to celebrity moms, in the United States as well as tweens and teens in London. Baby Swags is making their way around the world receiving website hits from Canada, China, United Kingdom, Italy, Greece, France and Spain.
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Baby Swags prides itself on providing excellent services to help gain recognition to fellow work at home moms and their products by providing celebrities with VIP gift bags, assisting in selecting products for celebrity event gift bags and placing products into the hands of celebrities and influential people. If you are a work at home mom and would like to see your products in an upcoming celebrity baby basket or if you have a teen related product and would like to get it in the hands of celebrity teens, please contact Phyllis at www.babyswags.com for more details.
Filed under: Giveaways/Contests, Press Releases | Tagged: 2009 Holiday Celebrity Gifting, babyswags.com, contest, mom made product contest, momentrepreneur, new product search, Phyllis Pometta, VIP Celebrity Gifting | Leave a comment »
Chicago Celebrity, Jennifer Hudson Delivers Baby Boy; Chicago Gifting Company, Baby Swags Delivers Gifts
Academy Award Winner, Jennifer Hudson becomes a mom and receives gifts from fellow moms.
Plainfield, Il – October 5, 2009 – New Celebrity mom, Jennifer Hudson welcomed a son into her family and Baby Swags clients share in her joy by sending a basket full of mom-made products for the newest addition. Jennifer Hudson has taken on many roles in her lifetime, and her latest is “mom”. Jennifer is a American Idol contestant, Award winning actress and singer, who is best known for her Academy Award winning performance in the hit film, Dreamgirls, and Grammy Award winner for her debut album, “Jennifer Hudson”. Aside from her roles on screen, she is also now a working mom, which is something that many of the Baby Swags clients can relate to. With all the ups and downs she has experienced, Jennifer shows her strength in everything she does and is extremely respected on stage and off.
Baby Swags was started in 2006 as a way to help promote work at home moms and the products they create. Since then, Baby Swags has grown leaps and bounds from hosting gift suites, providing silent auction gift baskets to charities, talk show audience member giftings, local media coverage for their clients, national print exposure with celebrities using/wearing client products and more with a primary specialty of celebrity gifting. Baby Swags primarily provides exposure to new and small businesses who have limited marketing and advertising budgets. All products included are made out of love and passion, of course while maintaining the utmost quality.
The following companies provided gifts to new mom Jennifer Hudson:
* LibraKnits – http://www.libraknits.com – Available in Fall 2009, the Swingset Cap is the perfect mix of sun protection and fashion for babies on the go. Handmade in San Francisco from 100% organic cotton yarn, the Swingset Caps are available in nine different colors to meet the needs of every stylish baby.
* Coastal Cuties Gear – http://www.coastalcutiesgear.com – A soothing scent of lavender and chamomile that is safe for babies sensitive skin. This product is made with the environment in mind as well each label that is placed is made using recycled stone which is tree and water free, called Fiberstone ™.
* Adorable Diapers – http://www.adorablediapers.com – Personalized set of disposable diapers.
* BabykakesInk – http://www.babykakesink.com – Embroidered “My Mom Rocks” onesie.
“It was a true honor to provide this one of a kind gift basket for Jennifer Hudson and her new baby boy.” Stated Phyllis Pometta, owner of Baby Swags. “With Jennifer being a Chicago native, I felt a strong connection to this gifting, and she always exudes strength, passion and compassion in all that she does.” Pometta adds, “On behalf of Baby Swags and my clients, we wish her nothing but continued good health, happiness and success in the years to come.”
Baby Swags prides itself on providing excellent services to help gain recognition to fellow work at home moms and their products by providing celebrities with VIP gift bags, assisting in selecting products for celebrity event gift bags and placing products into the hands of celebrities and influential people. If you are a work at home mom and would like to see your products in an upcoming celebrity baby basket or if you have a teen related product and would like to get it in the hands of celebrity teens, please contact Phyllis at http://www.babyswags.com for more details.
INTERVIEW CONTACT INFORMATION
Jamie from InfantBows notified us that she received the following thank you note from The Bachelorette, Trista Sutter. This wonderful thank you note was a result of a gifting Baby Swags did to welcome the newest addition to the family, little miss Blakesley Sutter. To see more of what InfantBows has to offer, please take click on over and see!
Baby Swags presents celebrity signed puzzle pieces for auction to help raise money and awareness for Autism through ACT Today! charity.
FOR IMMEDIATE RELEASE
PRLog (Press Release) – Sep 14, 2009 – In support of Autism awareness, Baby Swags has received over 40 celebrity signed puzzle pieces to show support for Autism Awareness and the charity ACT Today! Some of today’s hottest teen celebrities came out to show support, such as Tiffany Thornton and Allisyn Ashley Arm from the hit show, “Sonny With A Chance”, Jennifer Stone from Wizards of Waverly Place, iCarly star, Jennette McCurdy and many more.
“We have asked each celebrity to sign his or her puzzle piece and return it to Baby Swags”, states Phyllis Pometta, founder of Baby Swags. “Once each piece was received, we framed it and have placed it up for auction with Charity Folks and 100% of the profits will go directly to benefit the non-profit charity organization, ACT Today!”
The celebrity had also been given an invitation to attend the two-day, highly anticipated, Baby & Tween Celebration LA that was held on April 25 & 26, 2009. At this event, each celebrity had the opportunity to hand deliver their signed puzzle piece over to Baby Swags at their exclusive lounge; “The Rockin Lollipop Lounge”. By being present at this event, each celebrity was photographed while holding their ‘piece to the puzzle’.
The Baby Swags online charity auction will take place online and can be found at http://www.charityfolks.com/babyswags where you will find signed puzzle pieces from supporter, Actress Holly Robinson-Peete, Pro-Skateboarder, Tony Hawk, Actress Jennie Garth, Reality Star, Trista Sutter, the band, Daughtry, The Biggest Loser Host and Soap Star, Ali Sweeney, Actor, Jim Belushi, Actor, Joe Mantegna, Actor, Esteban (from “The Cleaner”), singer Carnie Wilson and many others.
Baby Swags specializes in promoting pregnancy and juvenile related products by providing celebrity, corporate and charity gifting opportunities to entrepreneurial women. Baby Swags fully supports the work-at-home mom, their products and services to which they provide to and for the everyday mom.
ACT Today! Is a nonprofit 501 (c)(3) organization whose mission is to increase access to effective autism treatments. Their goal is to introduce and help facilitate early and on-going treatment by providing the necessary resources including guidance, referrals, funding and follow up to individuals with Autism Spectrum Disorders (ASDs) and their families.
For more information on ACT Today!, visit http://www.act-today.org. To get more information on the Baby Swags charity auction, please call Phyllis Pometta at 888-284-2170.
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Baby Swags prides itself on providing excellent services to help gain recognition to fellow work at home moms and their products by providing celebrities with VIP gift bags, assisting in selecting products for celebrity event gift bags and placing products into the hands of celebrities and influential people. Baby Swags is first gifting company to show support exclusively for work at home women since it’s start in 2006. If you are a work at home mom and would like to see your products in an upcoming celebrity baby basket or if you have a teen related product and would like to get it in the hands of celebrity teens, please contact Phyllis at http://www.babyswags.com for more details.
This just in!!!!
Halle Berry suffered through the disappointment of more than 30 negative pregnancy tests before finally learning she was expecting her first child, Nahla, in 2007. Luckily, she’s had more success with her follow-up attempts to have a baby: Life & Style can exclusively reveal that the actress, who turned 43 on Aug. 14, is three months pregnant with her second child. “Halle is overjoyed,” says an insider close to Halle and the baby’s father, model Gabriel Aubry. “The first time, she struggled so much to get pregnant and eventually conceived through in vitro fertilization. This time, the baby was conceived through artificial insemination.”
“She’s just ecstatic to be pregnant again,” the insider tells Life & Style. “She wasn’t sure if she’d have another baby, so she’s very happy!” A rep for Halle didn’t respond to a request for comment.
Read more about Halle’s pregnancy in the new issue of Life & Style Weekly, on newsstands tomorrow!