Sister-“Mompreneurs” announce national contest

FOR IMMEDIATE RELEASE

SISTER-“MOMPRENEURS” ANNOUNCE NATIONAL CONTEST TO RENAME THEIR PRODUCT AFTER CORPORATE THREAT

CHARLESTON, S.C., JULY 27, 2009– Small business owners and sisters Rhett & Neyle Templeton recently learned how childish corporate life can be when giant Playtex Corporation ordered them to drop the “Binky” from their signature product, the Heirloom Binky Bracelet.

“Binky” seemed to be a cute, generic word helping describe the sterling silver pacifier holder (which converts to a keepsake bracelet for posterity) that the sisters created for their co-owned business, Templeton’s – Timeless Infant Silver. Both stay-at-home moms, Rhett & Neyle epitomize the success of the “Mompreneur” movement, having received national publicity for their products on “The Drs” TV show, as well as promotion in “swag bags” for Hollywood babies.

All was peaceful until Playtex confronted Templeton’s last week with a “cease and desist” order to drop “Binky” from their name. It turns out “Binky” is trademarked as Playtex’s pacifier brand.

With only five business days to follow through, the Templetons turned a jarring setback into opportunity, and not just for themselves, announcing a contest to rename their product.

“The contest will be announced on August 7th on the Charleston morning show Lowcountry Live with Ryan Nelson,” co-owner Rhett Templeton said.

There will be one Grand Prize Winner, who will receive a large basket stuffed with “Infant to Mommy” Products from clients of the PR and Marketing Company Baby Swags, which places “mompreneur” creations in swag bags for celebrities.

Baby Swags owner Phyllis Pometta stepped in immediately to help when she learned of the sisters’ business crisis, Templeton noted. “From the U.S. to Canada as well as Australia, the generosity of our peers and their willingness to help another small business in need has been overwhelming.”

Contest rules can be found on the Templeton’s website, http://www.TempletonSilver.com. The Grand Prize Basket products can be viewed both there and on Baby Swags’ website, http://www.BabySwagsPR.wordpress.com. The contest is open to all.

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Please Contact:
Rhett Templeton, Templeton’s
Rhett@TempletonSilver.com
843.795.PACI (7224)
http://www.TempletonSilver.com

Phyllis Pometta, Baby Swags
info@babyswags.com
http://www.babyswags.com
http://www.babyswagspr.wordpress.com

Illinois Based Celebrity Gifting Company, Baby Swags is Seeing Stars

FOR IMMEDIATE RELEASE

Illinois Based Celebrity Gifting Company, Baby Swags is Seeing Stars

Baby Swags specializes in promoting mom-entrepreneur products and creates a marketing buzz around Hollywood

Plainfield, Il – November 19, 2008 – Baby Swags is a marketing and celebrity gifting firm that specializes in promoting maternity and juvenile related products created by mom-entrepreneurs, and helps them by spreading a buzz about them all around Hollywood. Once a celebrity has a baby, Baby Swags teams up with it’s clients and sends the new celebrity mom and baby a gift basket filled with upscale and trendy mom-entrepreneurial products.

“All of our clients are entrepreneurial women who have been inspired to create or invent maternity or juvenile related products.” States Phyllis Pometta, founder of Baby Swags. “We have had our clients products seen on Violet Affleck, Wyatt Crow, Liam McDermott, Honor Marie Warren, Denise Richards’s daughter Sam, and have received numerous thank you notes from other celebrity moms and dads in appreciation for what Baby Swags and our clients are trying to achieve.”

Baby Swags captured a star moment when Jessica Alba’s little girl Honor was spotted all over the pages of various national celebrity magazines and websites wearing hair clips designed by Creative Clips by Colleen, an Arizona based company. Colleen Connon, designer and owner of Creative Clips by Colleen was filled with pride and joy when she and her husband stumbled upon the photos after take part of a celebrity gift basket that was sent to Jessica Alba after the birth of her daughter. As if that was not enough excitement for Connon, another Hollywood child was spotted wearing one of the now famous clips just a few weeks later. That Hollywood child was Sam, daughter of Denise Richards.

“When I see that a celebrity baby or toddler is wearing a product that Baby Swags helped them receive, I can’t even explain the level of excitement I get for my client.” Pometta adds, “Their success is my success, and in turn, my success is theirs; we work together, like an entrepreneurial sisterhood.”

Baby Swags is the fastest leading, most talked about, celebrity gifting company aimed at helping work at home moms, aka, “Mom-entrepreneurs” achieve their dreams of becoming successful business women simply by believing in their products. Pometta has a true passion for inspiring her clients and places a lot of emphasis on providing them with the best form of customer service.

“What mom-entrepreneurs want is to show the world, their families, themselves, that what they have worked so hard for, can and will pay off.” States Pometta, “They want to share their joy, their passion, their products with consumers and it is my hope that consumers will help celebrate the “mom-entrepreneur” by supporting their products and their businesses.”

If you would like more information about this topic, or are a mom-entrepreneur looking for additional information on how to get your products to celebrities, or would like to schedule an interview with Phyllis Pometta, please visit babyswags.com or email Phyllis at info@babyswags.com. Phyllis has appeared on KTVK 3 Arizona, has provided content for books and has been a part of numerous website and podcast interviews.

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