Getting Your Products to Celebrities

People often wonder why companies send celebrities products when they clearly make enough money to purchase it themselves. When it comes to celebrities, one thing is for certain; they draw media attention. When companies send products to celebrities they aren’t thinking about how much the product costs and whether or not they can afford to by it, they are thinking about the results that the media attention will bring to their company when the celebrity is seen, either on video or in a photograph with or wearing their product.

With each celebrity gifting option, there are different types, styles and costs to be involved, along with different results you can expect. It is best to do your homework and be sure you are comfortable with the company you are working with, this type of marketing campaign, and results you can expect before you even put your foot in the door.

Swag Bags: Swag Bags can generally be the least costly way to send celebrities your product, ranging anywhere from $50 to $800 for each gift bag promotion. A swag bag will typically consist of merchandise that is distributed to celebrities, musicians, media, or other high profile members of society and corporate America. You may be familiar with the Swag Bags given to celebrities for the Oscars, The Emmys, ESPY awards and many other celebrity awards ceremonies. Swag bags can be sent to one celebrity or a group of celebrities for many different occasions, so it is best to know the theme and the quantity of products needed before you agree to any gift bag promotion.

Gift Suites or Lounges: Usually with this option, the cost to be involved is in the thousands and numbers of products requested are in the hundreds. However, gift suites give you direct access to the invited celebrities, agents, stylists and media. Most are set up like trade shows. You will receive your table and draping, chairs, and will be allowed to have two representatives at your booth. You design your gift suite spot as you would your trade show booth with attractive displays, catchy signage and a charming personality behind the table. Be prepared to take your own pictures so don’t forget your camera!

Results: Swag Bags and Gift Suites are to be used as a form of marketing and advertising. People should not go into participating in luxury lounges or donating products to gift bags and expect many immediate returns. You should consider it to be part of you’re advertising campaign. Just like any other form of advertising, it takes time, patience, quality products or services, persistence and determination to promote your business. Some times advertising campaigns are an over night success, others take more time; some unfortunately don’t work at all. You need to find what works best for you and your company. While not all celebrities respond to gifts received, others will provide you with a quote, thank you note, or other communication that provides you with another way to gain coverage and credibility for your product or service.

Copyright © Phyllis Pometta:
Phyllis Pometta is the founder and President of Baby Swags and Unforgettable PR. Baby Swags specializes in marketing and promoting juvenile related products to celebrity moms and their babies. Baby Swags parent company, Unforgettable PR offers gifting services for business carrying products for tween/teens and adults. Previous gifting events resulted in the gifted products being seen on A-List celebrity babies, features in national celebrity and business publications, and media interviews. There are many options to celebrity gifting and as a company that provides this service to its clients, we can see the value and credibility it places on our clients businesses and their products. For additional information visit www.babyswags.com or www.unforgettablepr.com

Celebrity Tween Gift Suite was a Sparkling Success

Baby Swags hosted it’s first celebrity tween/teen gift suite at the Baby & Tween Celebration LA expo that took place on April 25 & 26, 2009. The “Rockin Lollipop Lounge” was filled with some of the hottest tween and teen celebrities that appear on today’s hit television shows and movies.

Jennifer Stone with Tween Reporter, Christina

Jennifer Stone with Tween Reporter, Christina

Each celebrity tween and teen received their very own, “Starlicious” gift bag filled with some of the hottest trends for tweens and teens. These products range from clothing to hair care products, and beyond. For a complete listing, see below.

Rachel Sibner posing with her "Staralicious" gift bag

The exclusive VIP gift bags that were presented to the tween/teen celebrities included the following products:

Just Be Products – Tees
Three Peas & Co – Petti Skirts
Creative Clips by Colleen – Hand-made Hair Clips
Holy Craft – Word Blocks
Rejoice! Home, Body & Spa – Body Scrub/Butter
Temptation of a Generation – Temptation Series books
Pink Pewter – Elegant Headbands
Doce Vida – Gift Certificate
Bendigirl Yoga – Yoga DVD
Boodlebags – Wristlets
Totally Texty – Hair Care Products
Blossom 4 Girls – Skin Care Products
Becky Bones – Shoes
Chic Buds – Ear buds

Ariel Winter and Jackson Brundage at the Rockin Lollipop Lounge

Ariel Winter and Jackson Brundage at the Rockin Lollipop Lounge

The celebrity tweens and teens were able to mingle with their tween fans while at the Rockin Lollipop Lounge, show off their goodies and it also allowed the tween attendees to see what are the hottest, newest Spring products on the market.

Ashley Argota from True Jackson VP at the Rockin Lollipop Lounge celebrity teen gift suite

Ashley Argota from True Jackson VP at the Rockin Lollipop Lounge celebrity teen gift suite

Other celebrities that attended the event were Ashley Argota, Allisyn Ashley Arm, Chelsea Makela, Ariel Winter, Jennifer Stone, Aria Wallace, Sammi Hanratty, Savvy & Mandy, Justin Stein, Daechelle, The Stunners, Austin Anderson, Keli Price, Jackson Brundage, Adair Tishler, Rachel Sibner, Nicholas Braun, Nick Palatas, Anna Maria Perez de Tagle, Kaylee Dodson and many, many more.

Aria Wallace at the Rockin Lollipop Lounge hosted by Baby Swags

Aria Wallace at the Rockin Lollipop Lounge hosted by Baby Swags

The Rockin Lollipop Lounge VIP gift suite was the hottest spot to be in if you were a tween or teen celebrity or if you just wanted to catch a glimpse of your favorite tween/teen idol.

*if using these photos, please link back to babyswags.com and list Baby Swags Rockin Lollipop Lounge as your source. Thank You.

Phyllis Signature